The first impression starts before they even read a word.
People decide in seconds whether they'll stay or leave. And most of that decision? It's visual.
Your content needs to look clear before it can be read.
Second impression? It's what turns a glance into attention.
We all skim online, but that doesn't mean we won't read more. It just means we'll only do it if it's easy.
That's where formatting comes in.
It might not sound sexy, but it's the reason you're reading this line right now.
What makes them come back? The story they remember.
If has to read like you but speak to them.
That's how your message gets across. And how you turn readers into listeners.
Fractional Content Designer
I design content experiences that are easy to navigate, read, and act on — across websites, products flows, and teams.
I also define voice, messaging systems and communication playbooks to build consistent brand narratives.
If this sounds like a fit, tell me a bit about your project. I'll follow up from there.
I'm an email away.
If you've made it here, the last step is the easiest. Let's skip forms and say hi! 👋