The first impression starts before they even read a word.
People decide in seconds whether they'll stay or leave. And most of that decision? It's visual.
Your content needs to look clear before it can be read.
Because no matter how strong your message is, if it doesn't feel inviting, it won't get seen.
Second impression? It's what turns a glance into attention.
We all skim online, but that doesn't mean we won't read more. It just means we'll only do it if it's easy.
That's where formatting comes in.
It might not sound sexy, but it's the reason you're reading this line right now.
What makes them come back? The story they remember.
Your content shouldn't just be readable.
If you want your message to get across, it should read like you but speak to them.
That's how you turn readers into listeners.
Fractional Content Designer
I help brands design content and messaging that's easy to navigate, read, and act on across all digital touchpoints.
Head to my contact page and tell me a bit about your project. I'll follow up from there.
I'm an email away.
If you've made it here, the last step is the easiest. Let's skip forms and say hi! 👋